The Role of Digital Marketing in 2023

It’s 2023. Is your business involved with a good digital marketing company in Dubai yet? If digital marketing is not a prominent part of your business process, it is fair to say (loudly) that you’re missing out. Millennials, GenZs and good old boomers: whatever your TG, you best know they’re tech savvy. 2023 is bound to render even more prominence to nuanced digital marketing practices, as evidenced by the rise of digital marketing agency in Dubai options. 

Understanding why digital marketing is important

If you’re on the hunt for a  top digital marketing company in Dubai to help out with you’re online presence, good job. Here are a few reasons why:

• On average, adults (even kids who can) spend roughly 17 hours using digital devices. Soak that in, because that’s more than ⅔ of their day. Any good online digital marketing company in Dubai will advise you to use this time to say hello to potential new leads.
• The digital marketing industry is a trillion-dollar industry and with good reason. Digital marketing really works.
• Businesses that use digital marketing well experience ROIs of about 250%. 
• It is cost-effective, accessible and reliable. Plus, it’s not rocket science. Not for a top digital marketing agency in Dubai, like ours anyway.

What does digital marketing comprise?

Before you connect with an online digital marketing company in Dubai, know what they can do for you. Digital marketing comprises the following verticals:

Search engine optimization (SEO): AKA on-site optimisation, this has everything to do with making search engines fall in love with your website.

Pay-per-click (PPC) advertising: Ensuring a top spot and paying a fee every time someone clicks on your ad. 

Social media marketing: Hanging out on Facebook, Twitter, Instagram, etc to connect with your TG.

Content marketing: Creating engaging and valuable content that makes people want to talk about your brand. 

Email marketing: Promoting your services and products over emails people will want to open.

2023 & Digital Marketing: What to Expect

2023 is going to be a fun year for digital marketing. Even the top digital marketing company in Dubai will need to buckle up and be ready for:

The rise in mobile marketing 

Any digital marketing company in Dubai will tell you what you already know. People, like you and I, are obsessed with their smartphones. 2023 is inevitably going to be about how businesses leverage this obsession to ensure successful conversions.

Video marketing is trending

YouTube shorts, TikTok and Instagram Reels have contributed further towards shortening our attention span. A good piece of viral video marketing content could be all your business needs for your x to 10x growth. 

A boom in social media marketing 

Like it or not, social media is here to stay. It is evolving, and so are smart businesses that are using these platforms right. A focus for many good digital marketing company in Dubai options should be focusing on effective social media marketing.

AI and digital marketing

Any online digital marketing company in Dubai in denial about the AI rise needs to step their game up. AI can help with everything: automating tasks, content research, generating images/videos and whatnot. Use it wisely, and this might be what a digital marketing agency in Dubai needs to be on the top.

In conclusion:

Looking for a reliable digital marketing partner who knows what they’re doing? Contact us today.