Ecommerce Best Practice for Better Seo Result

The main goal of every business is to increase the sale of its products and services. Today every smart brand has taken its business online to help improve the customer reach for their business. If you have an ecommerce website that is aimed at attracting customers to your business, then you should focus on improving the SEO for your website. In this article, we will discuss the best practice for ecommerce SEO to help in the growth of your business.

What is SEO and How Does it Impact Your Business?

Ecommerce websites are the online version of your company store that helps you sell your products and services online. But even before making a sale, the online community of customers should be aware about your company and its business. Search Engine Optimization in Dubai or SEO is a set of practices focused on optimizing your website to help gain high ranking on the search engine results page. 

Search engines are the gold mines for your brand’s growth. If you get higher ranking on search engines, then you are more likely to get noticed by the audience who are searching for the products and services that you are providing. SEO will improve the organic traffic of your website and drive sales for your company. Let us discuss in detail about the practices that you can apply to your ecommerce business that will guarantee you better SEO ranking. 

Below is the list of best practices of ecommerce that will guarantee you better SEO results. 

1. Optimize your keywords 

The best practice for ecommerce SEO is keyword optimization. You should focus on including keywords in all the necessary areas like product descriptions, FAQs and product titles but without overdoing it. Keywords are basically the phrases that people search online and they help bring customers to your website. It is important to have a keywords plan in action. 

Do a thorough keywords research before putting them into your content. Choose effective keywords which give your content a more fresh and reliable touch. A good keyword will help your company in a long way:

• Effective keywords will improve the SEO ranking of your website.

• A high ranking will generate more traffic to your website and that will help you in increasing the conversion rate. 

2. Use Structured URLs

We are not only focused on optimizing our website for the customers but also for the search engines. Search engines keep on analyzing the websites for ranking and their algorithm works on various factors. One such factor is a URL structure. While looking at the best practices of ecommerce, we just can’t neglect the importance of a clean and structured URL. 

A URL is the web address for your webpage and if you have a messy or complicated URL, then it sends a bad message for your company. People tend to avoid unstructured URLs as they seem fishy and unprofessional. Make your URL clear and short to help customers understand easily what they are clicking on. A simple yet structured URL will help your website be noticed by both customers as well as the search engines. 

3. Say NO to duplicate content 

Duplicate content can be a big turnoff for the growth of your website. It is the same content that appears on multiple places online. Your product descriptions, titles and categories should avoid having the same duplicate content. Google and other search engine algorithms don’t encourage the usage of duplicate content. The companies are getting penalized for using duplicate content on a larger extent. 

The best practice for ecommerce SEO is to say a big no to duplicate content for your website. It will hinder the high SERP ranking of the website and make your business suffer tremendous loss. To optimize the website, you should be focused on:

• Creating unique and original product descriptions for each of your items. 

• Be careful of auditing your categories to avoid any duplication. 

• Think of easy to read and creative content for the titles of your products and services.

4. Create original and unique content 

No matter how many techniques we may apply to optimize your website, nothing can beat the power of original content. One of the best practices of ecommerce is to create original content that helps provide a unique identity to your business. Your content is the key when it comes to building the ecommerce website for your brand. 

You should focus on all the aspects of your website right from the product description, to meta description, title and blogs. Optimize your website content with effective keywords in place and you are guaranteed to get high ranking in search engines. Give your customers content that holds their interest on your website and makes them decisive in selecting the products and services provided by your company. 

There are other effective ways to improve the ranking of your website through your content. For ex- you can write blogs on the subjects that cover your field of specialization which will help Google rank you a leader in your specific field. 

5. Optimize the speed of your website 

The page loading speed of your website can make or break the deal for your business. The pages that load faster provide a quality user experience to the customers. Whereas, slow loading websites are skipped by the audience due to their poor response time. Google already considers page loading speed as of the factors in determining the ranking of a website. Thus, it can be the best practice for ecommerce SEO to improve the speed of your website. 

These are few practices that you can implement to your website to help improve the page speed:

• Reduction in the size of the image files will help increase the loading speed of the webpage. 

• Minimizing any unnecessary clutter such as the CSS or JavaScript code to help improve the page performance of your website. 

• Applying the practice of lazy loading can prove beneficial for your website.

6. Enhance the mobile version of your website

According to a report published in 2022, almost 59.5% of all website traffic comes from mobile phone users. Looking at the numbers it is quite plausible to say that smartphones are the major sector that every brand should target to improve their business growth. It is considered as one of the best practices of ecommerce to build responsive websites which work effectively over all the devices.  

You should make sure that the website content is optimized for both mobile and desktop versions. Especially for the mobile version, your website should adjust smoothly to the screen of every mobile phone device. Giving a high-quality and interactive user experience to the customers will help improve the ranking of your website. 

7. Focus on providing a good user experience 

The main aim of your ecommerce website design in Dubai is to provide high-quality and exceptional user experience to the customers. It all comes down to offering fast, secure and interactive experience through your website. When we talk about the best practice for ecommerce SEO, we cannot leave behind the buying experience of your customers. You should focus on providing the best services to your audience, starting from the website.

Your website should be easy to navigate, fast and secure to provide the best buying experience to the clients. Hire the best team of digital marketing experts who will help optimize the user experience of your website. They will focus on all aspects of website optimization to help your website become high-quality as per the standards of Google’s algorithms and also focus on providing outstanding experience to the customers. 

If you are running an online business and are looking for a premium SEO agency that will help optimize your website to improve the search engine ranking, then do get in touch with Lamp Media Tech. We offer high-quality and budget friendly digital marketing solutions to our clients.