10 Logo Design Tips To Take Your Brand To The Next Level

Best logo design tips to enhance your business

Whether you are an established brand or a new company trying to make its mark in the business, your brand image is what will take you far in the game. Successful brands not only focus on the products and services that they provide, they also work relentlessly on building a remarkable brand image.

Logo is the essence of your brand identity.There is no brand without a logo. A logo works as the personal identification card for your company. It is important to have a company logo that not just stands out from the rest, but also makes people understand what your company does.

A good logo conveys the message of your brand in a fun and informative way! Your logo is the first thing about your brand with which your audience gets connected. It should make a lasting impression on the customers. With the right tips and tricks, your logo too can become the symbol of your brand’s identity. Get in touch with the best graphic design company in Dubai for your dream designs.

Here is a list of top 10 logo design tips that every successful graphic designer will swear by:

10 Logo Design Tips to Swear by:

• 1- Know your audience
• 2- Do your research
• 3- Keep it simple
• 4- Different is better
• 5- Play with colours
• 6- Make use of negative space
• 7- Let the picture do the talking
• 8- Go creative or go home
• 9- Be authentic
• 10- Originality is the key

If you are designing a new logo, or thinking of redesigning a new one for your brand, then consider these 10 logo-making tips that might work wonders for your brand image.

1- Know your audience

The most important aspect of designing a logo is to look at it from the eyes of your customer. What is it that the customer wants? That is the riddle that needs to be solved in order to provide them the best service just the way that the audience likes. The best logo design tips are the ones that keep in mind the needs of the audience. If the audience feels connected to your brand, then they are more likely to trust your products/services.

2- Do your research

While jumping into any business, it is highly advisable to know about your competition and the demands of the market. Your business will move in a forward direction as long as you are up to date with the happenings around you. It is crucial to understand what your customers require and try to give them something that is far more convenient than your competitors. Doing a thorough research works in the favour of your business by:

• Giving you a chance to stay ahead of your competitors.
• Create a brand image that the customers can easily connect with.

We can take great logo design tips from the situation of cab service rivalry between Uber and Ola in the Indian market. Ola has a logo of O which represents a tyre of a vehicle, that clearly sends the message of what the company does. On the other hand, Uber has a simple logo with just the words Uber written on a black background. People resonate more with the symbol of Ola and trust the services of the company far more than Uber.

3- Keep it simple

Simplicity is the key to success when it comes to designing a memorable logo. When it comes down to creating a long lasting impact on the minds of the audience, simple and crisp logos have done wonders for years. One of the best logo design tips that a graphic designer will give you is to keep the logo simple and to avoid unnecessary clutter while designing a logo. There are plenty of successful businesses that have simple logos which have become the status symbol of those brands.

We can name tons of brands who have avoided unnecessary clutter and chose to just go with a simple logo and perhaps a tagline that might go well with the logo. Nike comes to mind when you see a simple tick sign or hear the words ‘just do it’. That is why simple logos go a long way in creating a lasting brand image!

4- Different is better

In the digital age, we have plenty of opportunities for trying out new business ventures. But the same opportunities are available for everyone, even our competitors. That is why the cut throat competition compels brands to stand out from the rest of the crowd. Take the necessary risks and dive into the logo making process with an approach to be different.

• Follow the logo-making tips of professionals and make way for your brand to shine out.
• Create a unique brand image by making your logo stand out in your respective industry.

One of the most simple yet innovative logos out there is that of Twitter. Twitter is a microblogging platform but unlike other platforms that put something related to their services as their logo, Twitter chose to go with a bird symbol that relates twitter of a bird to people sending messages (Tweets) to each other

5- Play with colours

The goal is to create logos that leave a long lasting mark on the memory of the audience. Make your logo look attractive with the help of various colour choices out there. You can make your logo look appealing to the customers by choosing vibrant colours to highlight the features of your logo. This is one of the logo design tips which will end up giving you great results!The NBC logo is one of the best examples of an attractive logo that catches the eyes of the audience. The beautiful logo has six vibrant shades of colours that make the logo appear appealing and attract the users towards the channel. This proves to be helpful in enhancing the brand image of the company.

6- Make use of negative space

Negative spaces are the best logo design tips that you can indulge in your logo making process. They give your logo an opportunity to stay clean and give your brand a chance to use innovative tactics to convey the brand’s story to the audience. Making use of negative spaces is clearly a very clever move on the part of a graphic designer. It helps your brand:

• Create a logo that is clear and understandable to the audience.
• Gives your logo the necessary space to look professional yet creative.

The most famous logo which comes to mind when we think of the usage of negative space in a brilliant way is FedEx. The negative space between the letters E and x is used to create an arrow sign which is symbolic of what FedEx does.

7- Let the picture do the talking

Your logo is basically your brand’s visual identity in front of the whole world. There are companies that want their customers to have a look at their logo and immediately understand what they are selling. Instead of telling them what we do, why not simply show them? That is why putting pictures associated with what the brand does can be one of the smartest logo design tips for your business!

Video meeting and conferencing application, Google Meet, has the logo of a camera which reflects the exact purpose of the app. The picture of the camera on the logo points out the purpose of the brand clearly.

8- Go creative or go home

One of the most common logo-making tips that is quite relevant for the growth of any business is: to be creative and innovative in each area of development. Logo designing is one of the most crucial aspects in creating a successful brand image for your company. The audience love the brand logos which are creative and full of innovation. The creative logo will:

• Make the audience be more interested in your brand and even bring more customers for your business.
• Help the audience connect with the brand in a fun and entertaining way!

The logo of the world’s largest ecommerce website, Amazon, is a classic example of a creative logo. The logo has a smile arrow stretching from A to Z of the amazon spelling bringing an instant gratification to the minds of the customers.

9- Be authentic

Your brand should always reflect the true values of what your company stands for. You should be authentic in how you represent your brand in front of the world. Being authentic never goes out of style! Your logo should be able to convey the story of your brand in a genuine way. The customers connect with the brands that reflect character and good intentions.

The brand Chobani comes to mind when we talk about authentic brands that are making a difference in the world. Chobani is a popular Greek yogurt company that is based in the USA. The USP of this brand is the natural ingredients that they use in making their products. This makes the company stand apart from all of the other competitive yogurt companies.

10- Originality is the key

Your brand is unique and so should your logo be! The brand logo should be fresh and original and not look like any other company’s logo. Nothing is more exciting than originality when it comes to creating a successful brand image for your business. Never settle for a logo that might remind you of some other company. Apply our logo-making tips into your logo making and create the most unique and original logo for your company! An original logo will help your brand in many ways:

• Build a unique brand image for your business.
• Be recognized as a brand that is trusted by the customers.

There are many success stories of brands who have taken their logo games to greater heights. There are several brands that have created unique brand logos which remind us of the company as soon as we see the logo. The best example would be the fast food giant, McDonald’s! The unique identity of McDonalds makes it stand apart from all other rivals. If you are looking for an upgrade in your brand’s logo design, then get in touch with Lamp Media Tech, a premium digital marketing agency in Dubai that makes the best logos in the market!